Millward Brown’s BrandZ top 100 most valuable global brands 2015 ranking has been released, and for most brands on the annual list (79 of them), brand value is on the rise.
Overall, the total value of the top 100 global brands rose in value by 14% over the prior year to $3.3 trillion bringing it to its highest level ever. In fact, since the list debuted in 2006, the total value of the top 100 global brands has risen by 126%.
Over the past decade, the 100 brands ranked as the most valuable in the world have traded places on the list, but only four or five brands (42 in total) entered or dropped off of the list each year. Since the ranking began, the fast food category has seen the most brand value growth (up 252%) followed by beer (up 183%), technology (up 175%), apparel (up 139%) and telecom providers (up 136%). [Read more…]