Special Offers Archives - Innovation to Profits

May 12, 2015 By Susan Gunelius Leave a Comment

Copyright Myths You Should Never Believe Ebook Now Available

Don’t believe the myths about copyright that could put the value of your creativity at risk! Read Copyright Myths You Should Never Believe: The Truth about Protecting and Profiting from Your Creative Work and learn how to separate fact from fiction so you can keep control of the earning potential of your creativity.

This new ebook was written by Innovation to Profits Founder and intellectual property attorney Kelley Keller and includes nearly 40 pages of information busting five common myths about copyrights:

Myth 1: There is no reason to register copyrights for your creative work.
Myth 2: Creative Commons has you covered.
Myth 3: I wrote it/created it, so the copyright is mine.
Myth 4: My creative work has no monetary value, so a copyright is useless.
Myth 5: Copyrights are too expensive.

[Read more…]

January 6, 2015 By Kelley Keller Leave a Comment

Trademarks Step-by-Step – New Online Course for Anyone in Business

Whether you’re business is small or large, and whether it’s a startup or well-established, you have valuable intangible assets that should be protected with trademarks.

Your business name, brand names, product names, logos, package designs, slogans, colors, sounds, and more can be federally registered with the U.S. Patent and Trademark Office (USPTO) so only you can exploit them for profit in the marketplace.

You wouldn’t let someone else take your physical assets to sell them for profit, but if you haven’t taken the steps to identify and protect your trademarks, you’re letting other people profit from your intangible assets. Don’t do it anymore!

Take the First Step to Protect Your Innovation and Profits

The first step to making sure only you profit from your innovation is to register your trademarks. You’ll learn everything you need to know about trademarks in the Trademarks Step-by-Step video course from Innovation to Profits.

Your Business is at Risk if You Don’t Register Your Trademarks

If you don’t protect your trademark-able intangible assets, you’re putting your business at risk. Eventually, your profits will fall or they’ll be severely limited.

Imagine what would happen if you learn one day in the future that you have to stop using the brand name you’ve had for years because someone else owns the trademark for it. How much would it cost you to rebrand?

Some of the expenses you’d have to pay out of pocket include: [Read more…]