Apple and Google took the top two spots, respectively, in the 2014 ranking of the 50 most innovative companies in the world based on research by The Boston Consulting Group (BCG). Interestingly, Apple and Google also ranked as the most valuable global brands in BrandZ’s Most Valuable Global Brands 2014 ranking, but Google outranked Apple in that study.
Let’s take a closer look at the findings.
First, take a look at the chart below, which shows you the BCG ranking of the top 10 most innovative brands of 2014 as well as the top 10 best global brands of 2014 from Interbrand, the top 10 most valuable global brands of 2014 from BrandZ, and the top 10 most valuable brands of 2014 from Forbes. Notice the similarities? It would certainly seem from this data that “best,” “innovative,” and “valuable” go hand-in-hand. [Read more…]