Brand Finance has released its annual ranking of the most powerful and valuable brands in the world, the Global 500, which is based on brands’ trademark portfolios and protection strategies as well as brand strength related to marketing investment, brand equity accumulated with customers, staff, and other stakeholders, and brand revenues.
According to the 2015 valuations, Apple is the world’s most valuable brand while LEGO is the world’s most powerful brand, and Twitter is the fastest growing brand.
Let’s take a closer look at the valuations: [Read more…]